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Notification Settings

What the customer, the recipient and your team receive at each stage of an order.

Customer notifications

Channels used for each order lifecycle event.

EventEmailSMSWhatsApp
Order placed
Payment received
Order confirmed
Personalisation approved
Order packed
Shipped with tracking
Out for delivery
Delivered with photo proof
Delivery failed
Refund processed

Senders

Internal alert routing

High-value order alert

Ops + Finance channel, orders above ₹50,000

Low stock alert

Warehouse channel, at reorder point

NDR / RTO raised

Delivery channel, immediately

Failed payment

Finance channel, hourly digest

Corporate quote approval

Corporate sales channel

Nightly trading digest

Leadership email, 08:00 IST