Marketing Analytics

Where gifting demand is being created and what it costs to acquire.

Total spend

₹19.86 L

8.1%

Attributed revenue

₹1.68 Cr

14.3%

Blended ROAS

8.5x

4.7%

Attributed orders

4,980

6.5%

Revenue by channel

Channel efficiency

Google Ads
1,240 orders · spend ₹8.40 L
6.1x
Meta
980 orders · spend ₹6.20 L
5.1x
Email
610 orders · spend ₹84.0K
21.9x
WhatsApp
470 orders · spend ₹62.0K
21.3x
Influencer
260 orders · spend ₹3.80 L
2.9x
Organic
1,420 orders · spend ₹0
—

Top coupons

WELCOME10
Free shipping · ₹300
3,813 uses · ₹22.61 L
DIWALI25
Flat · 15%
1,569 uses · ₹44.80 L
CORP15
Free shipping · ₹300
5,190 uses · ₹61.02 L
LOVE500
Percentage · 25%
3,125 uses · ₹25.80 L
SAMEDAY99
Percentage · ₹500
3,532 uses · ₹62.38 L
WEDDING20
Percentage · ₹300
4,952 uses · ₹80.3K
REJOIN15
Flat · 25%
784 uses · ₹9.12 L
BIRTHDAY300
Percentage · ₹300
3,805 uses · ₹34.78 L